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Headway opens Dubai office to serve its MEA clients

Headway, a mobile growth company with worldwide clientele, has announced the opening of its new office in Dubai, in order to serve its growing clients base in Middle East.

The new office is part of Headway’s worldwide expansion, that in the last twelve months has incorporated Seoul, Madrid and Los Angeles. Nader Shaheen, who was one of the first members of Headway’s European office in Barcelona, four years ago, will be leading the sales efforts in Dubai.

As a Regional Sales Director for the Middle East/Africa markets, Shaheen is tasked with building an in-market team, to provide top-notch support to continue with the development of Headway current client partners that includes Wadi, Namshi, and The Entertainer, among others, as well as introducing Headway advanced mobile growth solutions to mobile advertisers, such as Mobrain and Headway Studio.

Headway works with Mobile App and brand marketers on their growth strategies, by providing solutions based on advanced technology. Specialist in programmatic advertising and mobile acquisition Headway launched Mobrain in 2014, its proprietary technology for user acquisition and re-engagement. Part of Headway capabilities includes Headway is also the exclusive partner of leading DSP, MediaMath, in Latin America.

“Nader’s passion for digital marketing and his commitment to providing exceptional service to our clients proved into results. Some of Headway best case studies last year, came from high growth companies in the Middle East. This helped us understand that we needed a closer presence in the region and Nader was the right person for the task”, said Xavier Bourlard, SVP of International Growth.

Before joining Headway, Nader had a number of advertising roles in companies such as Facebook and Vodafone.

“I’m thrilled at this new challenge. After years working with the greatest team and learning the digital ecosystem, I’m excited to be the first member of the Headway team in Dubai by growing and building the business in the hotspot of the Middle East/Africa, Dubai. Being closer to our clients is everything,”, said Mr. Shaheen.

Source: Campaign Middle East


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