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Headway Expands into Asia with New Sales Office in South Korea

Headway, a data-driven media buying company for marketers worldwide, has announced its continued expansion into Asia, opening a new sales office in Seoul, Korea .

Headway, a data-driven media buying company for marketers worldwide, has announced its continued expansion into Asia, opening a new sales office in Seoul, Korea and hiring Jaewon Lee to serve as the company’s Senior Sales Director.

 

The new office is a continuation of Headway’s commitment to bring unparalleled multi-channel digital advertising capabilities to brands in all markets across the globe and to provide in-market local support to both agencies and advertisers.

As Senior Sales Director in South Korea, Lee is tasked with building an in-market team to provide top-notch in-market support, as well as introducing agencies, advertisers and publishers in the region to Headway’s advanced mobile advertising solutions.

Headway helps brands optimize and target ad campaigns with fast innovations, cutting-edge technology, and strong multi-channel operations. With solutions like mobile marketing platform Mobrain® and DMP & audience marketplace DataXpand, Headway is an advertising platform for seamless, data-driven campaigns for web, mobile, video, social, and other digital platforms in emerging and developed markets alike. Headway is also the exclusive partner of MediaMath in Latin America.


“I’m thrilled to join Headway and to bring digital and mobile advertising platforms to this region. As anyone in the industry knows, the ecosystem is marked by constant change. To thrive, companies need to quickly adapt. Headway has a long track record of leading the market, developing a wide array of solutions that meet the marketer’s most pressing challenges. This will be a great benefit to Korea and the region,” said Lee.


“Jaewon has the sales and account management expertise to lead Headway’s expansion into South Korea, a strategic market in Asia's burgeoning digital landscape. Our goal has always been to provide in-market support to our base of 5000 + clients, as well as establish top quality inventory solutions for multi-national campaigns. South Korea will be the 19th country in which Headway has a local office, and with Jaewon at the helm, we will not only be able to engage with regional advertisers but also develop additional inventory opportunities for our US clients,” said Martin Kogan, CEO and Founder of Headway.

Prior to joining Headway, Lee served as Senior Sales Manager at Taptica, a mobile advertising technology company headquartered in San Francisco. Previously, he co-founded and served as COO of two start-ups, Appartner and Newplkorea, both headquartered in Korea.

 

Source: Martech Advisor

 

 

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