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DataXpand Becomes Part of the Entravision Group of Companies

DataXpand, the leading in Latin America, was recently acquired by Entravision Communications Corporation, a leading U.S. based media company that reaches and engages U.S. Latinos.

BUENOS AIRES, Argentina, May 3, 2017 /PRNewswire/ -- DataXpand, the leading platform in Latin America, the U.S. Hispanic market and Europe for segmented audience management and DMP - Data Management Platform, was recently acquired by Entravision Communications Corporation, a leading U.S. based media company that reaches and engages U.S. Latinos across acculturation levels and media channels. 

"Since our founding five years ago we had a very clear vision to create the premier data marketing company in emerging markets and thanks to the continuous innovation of our team, and the agencies, customers and partners who trusted us, we have achieved it," said Sebastián Yoffe, Founder and Managing Director of DataXpand. "We have seen tremendous growth, but it remains very early in the development of our company and the markets we serve.  As part of a U.S. public company like Entravision we gain a tremendous partner that believes in our vision to expand globally and can help us capitalize on new opportunities in the United States."

Esteban Lopez Blanco, Chief Strategy Officer, Corporate Development and Innovation, at Entravision said, "We are extremely excited with the addition of DataXpand and the advanced capabilities it brings to our digital platform. Content and big data is at the center of our core capabilities, which allow us to efficiently reach and engage Latinos across markets, with the right message, at the right time, to the right person, and on the right device.  Sebastián Yoffe and the talented DataXpand team are proven data specialists who can transform raw data into information and the insights that empower marketers to drive greater efficiencies in their campaigns.  DataXpand has amazing data sets and is a great DMP which when leveraged with our other digital properties creates one of the largest global data set on Latinos online.  This tremendous actionable data asset will help to establish DataXpand as the default destination for modern data driven marketers."

DataXpand is a pioneer in targeted advertising in Latin America.  Founded in 2012, it was the first company to introduce data-driven marketing technology and provide advanced agencies and advertisers with the ability to execute audience-based media plans in Latin America. Today, DataXpand provides rich third part data for markets in Europe, U.S. Hispanics and Latin America.  The Company creates advanced audience clusters that includes 220 million unique users connected to more than 40 programmatic buying platforms and it currently works with more than 2,000 active advertisers per month to maximize the effectiveness of their campaigns.

DataXpand is the first International Data Management Platform (DMP) & Audience Marketplace with truly global scale and reach. The Company was awarded at the prestigious FOMLA (Festival of Media Latam) Awards for "Smart use of data" and a recipient of Portada's Latin American Advertising and Media Award for innovation. The Company's platform provides Premium reach in audiences in Latin America, Europe and U.S. Hispanics. Through its Partners (Publishers Premium), DataXpand allows segmenting of digital audiences based on users' tastes and preferences, their interests and intent to acquire a product or service, as well as based on their demographic profile, age and gender.  Learn more at www.dataxpand.com or send an email to info@dataxpand.com.

Entravision Communications Corporation is a leading media company that reaches and engages U.S. Latinos across acculturation levels and media channels, as well as consumers in Mexico. The company's comprehensive portfolio incorporates integrated media and marketing solutions comprised of acclaimed television, radio, digital properties, events, and data analytics services. Entravision has 56 primary television stations and is the largest affiliate group of both the Univision and UniMás television networks. Entravison also owns and operates 49 primarily Spanish-language radio stations featuring nationally recognized talent, as well as the Entravision Audio Network and Entravision Solutions, a coast-to-coast national spot and network sales and marketing organization representing Entravision's owned and operated, as well as its affiliate partner, radio stations. According to comScore Media Metrix®, Entravision's digital operating group, Pulpo, is the #1-ranked online advertising platform in Hispanic reach, and Pulpo's comprehensive media offering, data, and consumer insights lead the industry. Entravision shares of Class A Common Stock are traded on The New York Stock Exchange under the symbol: EVC. Learn more at: www.entravision.com

Source: Yahoo Finance

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