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Headway and WSI Partner to Offer Programmatic Solutions

Headway, the online ad industry’s global programmatic media company, and WSI, the world’s largest network of Digital Marketing Consultants, announced a partnership to provide programmatic solutions.

Miami, FL –Headway Digital, (www.headwaydigital.com), the online ad industry’s global programmatic media company, and WSI, the world’s largest network of Digital Marketing Consultants, announced a partnership to provide programmatic solutions to local brands worldwide via Headway Digital’s multi-channel programmatic platform and WSI’s international presence.

WSI Digital Marketing Consultants specialize in helping small and medium-sized businesses realize their online marketing potential by leveraging world class Internet technologies and advanced digital marketing strategies  As WSI’s preferred programmatic media partner, Headway Digital enables WSI Consultants to extend their digital solutions offering to include a full range of highly localized programmatic marketing initiatives.

Headway Digital’s programmatic solutions include fully integrated, data-driven desktop and video advertising, as well mobile advertising offered via its dedicated mobile platform, MoBrain™. Headway Digital will also provide support to local WSI offices in Spanish, English, French and Portuguese, as well as support and training programs to bring the Consultants up to speed with cutting edge programmatic campaigns. Due to its comprehensive range of data and programmatic solutions, Headway Digital’s platform will be the only programmatic provider for the entire WSI franchise.

“We look forward to working with WSI’s entire network of Consultants,” said Agustin Coll, Headway Digital’s co-founder and chief revenue officer. “Headway Digital was established as the world’s local programmatic partner. We have multiple market places worldwide and strong partnerships with in-region publishers. WSI essentially expands our sales force and our ability to service brands in 80 countries.”

“Headway Digital offers the most sophisticated multi-channel programmatic marketing solutions in the world,” said Mark Dobson, Cofounder and CEO of WSI. “This partnership allows WSI Consultants to further enrich their position as full service digital marketing agencies to brands all over the world, enabling them to acquire new customers via highly focused programmatic campaigns.”

About Headway Digital

Headway Digital is your programmatic media partner, connecting media buyers directly with real-time display advertising markets and audiences around the world. The company’s technology integrates DMP and powerful media buying capabilities in a one stop advertising platform for seamless, data-driven campaigns for web, mobile, video, social and other digital platforms in emerging and developed markets alike. For more information, visit www.headwaydigital.com or email info@headwaydigital.com.

About WSI

WSI is the world’s largest network of Digital Marketing Consultants with its head office in Toronto, Canada. WSI Digital Marketing Consultants have helped thousands of small and medium-sized businesses realize their online marketing potential. By using innovative Internet technologies and advanced digital marketing strategies, businesses can have a WSI Digital Marketing System tailored to their individual needs to elevate their Internet presence and profitability to new levels. In 2014, WSI received 6 Standard of Excellence awards, the Best Automobile Website and the Outstanding Website Award at the Annual WebAwards Competition organized by the Web Marketing Association (WMA). With the support and cooperation of its customers, Consultant network, employees, suppliers and charitable organizations, WSI aims to help make child poverty history through its global outreach program www.makechildpovertyhistory.org.

Source: Ad Tech Daily

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