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Industry Leader Headway Releases Informative Mobile Ad Fraud Whitepaper
Mobile ad fraud is an increasing threat to both developers and marketers. Studies have shown that mobile ad fraud resulted in over $350 million being lost in 2016 alone, with all signs pointing to hig
Headway Announces Expansion into Asia, Opening New Office
Headway, the leading data-driven media buying company for marketers worldwide, today announced its continued expansion into Asia, opening a new sales office in Seoul, Korea.
Headway Announces Expansion into Asia, Opening New Office
Headway, the leading data-driven media buying company for marketers worldwide, today announced its continued expansion into Asia, opening a new sales office in Seoul, Korea.
Headway Expands into Asia with New Sales Office in South Korea
Headway, a data-driven media buying company for marketers worldwide, has announced its continued expansion into Asia, opening a new sales office in Seoul, Korea .
MEDIAMATH CELEBRA LOS 10 AÑOS DE PROGRAMÁTICA
La principal compañía en programmatic para marketers, representado por Headway en America Latina, celebra los 10 de la publicidad programática, una tecnología que revolucio
MediaMath celebra los diez años de la publicidad programática
La principal compañía en programmatic para marketers, representado por Headway en America Latina, celebra los 10 de la publicidad programática, una tecnología que revolucio
CHANGING PLACES: Martin Borchardt, Maria Rios,Michele Webb, etc
Entravision Communications Corporation announced that beginning July 3, 2017, the local news programming lineup for XHAS-TV will make an affiliation change to Azteca America.  
Nota por Joanna O’Connell: Del fax al Marketing Digital
El fax es la nueva máquina de escribir. Gracias al e-mail, las firmas online y otras herramientas, los negocios pueden prescindir de los faxes… pero no del Marketing Digital.
Outstream Ads Can Solve The Premium Video Ad Unit Shortage
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Dario Diament, vice president of product and strat
NativeWay, el primer mercado de publicidad nativa
Headway ha lanzado NativeWay, el primer mercado de anuncios nativos para sitios web en español. NativeWay ayudará a los anunciantes a conectar sus mensajes [...]
Argentina: ¿Qué es el marketing uno a uno ? (One-to-One)
La promesa del Marketing uno a uno ya es una realidad en Argentina. Identificar al cliente e interactuar con ellos de manera personalizada son algunas de las herramientas.
Entravision Buys Headway, Completes Marketing-Tech Stack
Entravision is buying digital advertising company Headway.  The transaction has been financed by cash on hand and is expected to close in the early second quarter, Esteban Lopez Blanco.