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Liligo Mobile Masterminds Session
Liligo CMO and mobile acquisition manager share insight on Liligo's mobile app market strategy and staying creative in the comparison travel vertical.
Fraud Filtering: Headway's guide to ad fraud control
As the mobile advertising industry has matured, ad fraud has changed, and so has the industry’s response to it.   
Smadex among top 10 machine learning companies
Headway’s DSP Smadex was selected by Analytics Insights magazine as one of the top 10 machine learning companies for 2018.
Russia World Cup 2018: An App Marketer’s Dream
The 2018 World Cup is over. There were some amazing goals, unforgettable last minute definitions, crazy memes, an unexpected finalist, and a new screen! That's right, a record number of games were
The App Marketing Guide to the World Cup
The 2018 FIFA World Cup is poised to set viewership and engagement records on mobile. To help marketers succeed, we’ve partnered with App Annie on a complete guide to app marketing during the Wo
Ramadan: Get Your E-Commerce App Ready
E-commerce has picked up pace in the Middle East and Asia in recent months. With the proliferation of smartphones, countries such as Indonesia are witnessing an e-commerce boom. The pace of e-commerce
Recap of the Mobile World Congress 2018
While Mobile World Congress was not previously an ad-centric event, in recent years more and more Adtech and Martech players head to Barcelona for the event as the scope of MWC broadens.
Key insight on the future of mobile video advertising
In 2017 alone mobile video adverts grew by 35%, leading consumers to spend an average of 28.8 minutes a day watching adverts on their mobile devices. Also, the ad spend for mobile platforms in 2017 in
Mastermind Session With Michael Jessen from eCooltra
Back in July we announced the launch of our ‘Mastermind Sessions’, a series of monthly events where a guest expert from the industry, including developers, agencies and partners,
Key Takeaways from DMEXCO 2017
DMEXCO is over for yet another year. With some of the most influential leaders within the ad-tech space making their way to Cologne for the biggest advertising and technology conference, this year&rsq
Do it later, do it better: Lessons learned from moving to a serverless infrastructure
The advertising industry has seen a significant shift in recent years. In a time when adblocking remains a prominent challenge for the industry and the need to get the right message across to the righ
Tamir Shub joins Headway as VP of Video to build out global team
Headway announces the appointment of Tamir Shub who will join as VP of video, based in Tel Aviv.