German started his professional digital media career in La Nacion, one of the biggest Newspapers in Argentina. At MercadoLibre.com – biggest e-commerce in LATAM - he developed the Advertising Department. By then, he also created MercadoClics which is still an important long tail product for Argentina, Uruguay and Brasil. Previously, as Head of Sales in Mercado Libre he established the partnership between the company and banks, making it possible for users to pay in installments without extra charge.
Then, he became part of AGEA, the digital business unit of Clarin, and worked to achieve a cultural transformation, with multiplatform sales and monetized adoption of new technologies.
Also, he worked as Head of MKT in Olé – the 4th most read news portal in Argentina – maximizing it in digital platforms such as Web, Mobile y RRSS improving the content to make it more attractive for brand advertising.
Now he is MediaMaths’s Sales Director of Latam, the exclusive programmatic partner of Headway in the region./germantoribio