Xavier has over 10 years of performance-based advertising, online marketing and mobile user acquisition experience, with a strong focus-on leading and growing the business development internationally. Before joining Headway, he was based in Berlin working at Glispa - an international marketing platform for mobile and digital entertainment clients - where he led the Mobile Advertising activities, launched and developed an App Ranking solution to boost mobile applications like Spotify, Dafiti, Deezer, King’s Empire, and Game of Thrones, among others.
Xavier lived in San Francisco for almost 3 years, where he started from scratch the online affiliate platform for Mediastay - a French affiliate network and online casual games platform - in all English speaking countries and LATAM.
At Headway, his responsibilities are to lead the mobile app promotion activities mainly focused in Europe, US, Middle East & Asia. His goal is to empower Mobrain - the In-House Mobile Marketing Buying Platform from Headway - as an all in one Mobile advertising solution for gaming app developers and advertiser from many verticals like Travel, M-commerce, Entertainment, etc./xavierbourlard