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Our Leadership Team

Headway is guided by an executive team of experts with vast knowledge in different digital disciplines.

Sebastián Yoffe

SVP Business Development

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Sebastian holds an MBA, he is an executive with more than 16 years of experience in the digital industry and is DataXpand?s founder - the first DMP and Audience Marketplace for digital advertising in Latin America, US Hispanics and Europe. DataXpand was recognized in 2016 in the Festival of Media Latam (FOMLA) for "Smart use of Data" and in 2014 as most innovative company in Latam at the Portada Awards. Sebastian is currently SVP Business Development @ Headway & DataXpand, leading the growth and expansion of the group at an international level. Previously, Sebastian was Comscore?s Country Manager and Director @ the IAB Argentina. He is an expert in audience management, data, programmatic and digital marketing. He works with the top agencies, trading desks, advertisers, and publishers in the region.


Martín Kogan
CEO & Co Founder
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Agustín Coll
CRO & Co Founder
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Roberto L´hopital
Managing Director
North & Central America
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Luis Barrague
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Dario Diament
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Rodrigo de Zabaleta
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Xavier Bourlard
SVP International
Growth & Partner
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Mariana Duhart
Country Manager Mexico & Central America
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Germán Toribio
Sales Director
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Andrea Orsolon
Senior Vice President of Growth & Performance
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Michele Webb
VP of US Growth & Programmatic
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Lucas Ceballos
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Eloisa Dubert
Sr. Director of Sales, Europe & Asia
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