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Our Leadership Team

Headway is guided by an executive team of experts with vast knowledge in different digital disciplines.

Lucas Ceballos


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With eight years of experience in technology and five in the industry, Lucas began his career as a developer and then specialized in boosting and leading Ad-Tech teams. He is also a Systems Engineer graduated from the National Technological University (UTN). His technical knowledge and ability to understand the market help companies to achieve their goals through technology. He masters cloud infrastructures based on Amazon Web Services technology, big data platforms, high availability and low latency platforms. Previous to working at Headway, he was part of one of the first Mobile Performance companies in LATAM (Six Marketers) where he carried out the development and implementation of the technology from scratch.


Martín Kogan
CEO & Co Founder
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Agustín Coll
CRO & Co Founder
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Roberto L´hopital
Managing Director
North & Central America
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Luis Barrague
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Sebastián Yoffe
SVP Business Development
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Dario Diament
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Rodrigo de Zabaleta
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Xavier Bourlard
SVP International
Growth & Partner
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Mariana Duhart
Country Manager Mexico & Central America
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Germán Toribio
Sales Director
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Andrea Orsolon
Senior Vice President of Growth & Performance
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Michele Webb
VP of US Growth & Programmatic
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Eloisa Dubert
Sr. Director of Sales, Europe & Asia
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