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Our Leadership Team

Headway is guided by an executive team of experts with vast knowledge in different digital disciplines.

Tatiana Sarmiento

Country Manager / Colombia y Ecuador

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With a proven track record at multiple ad networks, Tatiana is a respected expert in performance advertising. She has helped leading brands like Honda, Mastercard, and Kellogg´s to design and execute their online performance and branding strategies. She currently manages Headway’s sales and ad trafficking teams in Colombia & Ecuador.


Martín Kogan
CEO & Co Founder
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Agustín Coll
CRO & Co Founder
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Roberto L´hopital
Managing Director
North & Central America
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Luis Barrague
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Dario Diament
VP of Product & Strategy
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Rodrigo de Zabaleta
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Xavier Bourlard
SVP International
Growth & Partner
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Germán Toribio
Sales Director
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Julián Saconi
Sales Director LATAM
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Lucas Ceballos
IT Director
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