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Our Leadership Team

Headway is guided by an executive team of experts with vast knowledge in different digital disciplines.

Germán Toribio

Sales Director

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German started his professional digital media career in La Nacion, one of the biggest Newspapers in Argentina. At – biggest e-commerce in LATAM - he developed the Advertising Department. By then, he also created MercadoClics which is still an important long tail product for Argentina, Uruguay and Brasil. Previously, as Head of Sales in Mercado Libre he established the partnership between the company and banks, making it possible for users to pay in installments without extra charge.

Then, he became part of AGEA, the digital business unit of Clarin, and worked to achieve a cultural transformation, with multiplatform sales and monetized adoption of new technologies.

Also, he worked as Head of MKT in Olé – the 4th most read news portal in Argentina – maximizing it in digital platforms such as Web, Mobile y RRSS improving the content to make it more attractive for brand advertising.

Now he is MediaMaths’s Sales Director of Latam, the exclusive programmatic partner of Headway in the region.


Martín Kogan
CEO & Co Founder
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Agustín Coll
CRO & Co Founder
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Roberto L´hopital
Managing Director
North & Central America
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Luis Barrague
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Sebastián Yoffe
SVP Business Development
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Dario Diament
VP of Product & Strategy
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Rodrigo de Zabaleta
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Xavier Bourlard
SVP International
Growth & Partner
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Andrea Orsolon
Country Manager Brazil
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Mariana Duhart
Country Manager Mexico & Central America
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Michelle Webb
Sales Director
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Julián Saconi
Sales Director LATAM
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Tatiana Sarmiento
Country Manager
Colombia y Ecuador
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Lucas Ceballos
IT Director
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Eloisa Dubert
Global Advertiser Director
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