Prior to founding Headway Martin was Director for southern Latin America for MySpace, where he was in charge of sales, monetization, business development and audience initiatives.
Prior to that, he led sales, marketing and business development efforts for Yahoo! Hispanic Americas, covering Argentina, Chile, Venezuela, Colombia, Perú and Mexico.
He is now is one of the most respected digital executives in Latin America and a frequent speaker in events such as IAB, AMDIA, CACE, SES Latino, PechaKucha night, in Latin America and the US.