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Why Marketers Need to Break their Addiction to Fixed CPA
It is important to go beyond a fixed CPA model to better optimise mobile app campaigns and uncover the optimal maximum potential for ROI. In the fast-paced mobile advertising industry, you have to con
Level Up your App Marketing Game During the FIFA World Cup 2018
Want to gain new mobile app and profitable users this summer? Look no further than the FIFA World Cup 2018. Literally tens of millions of fans around the world will tune in to the tournament, giving a
Headway Ranked as a Top Mobile Ad Network by Business of Apps
The Mobile advertising industry landscape consists of two major parts – Supply, that is presented by publishers and a SSP (stands for Supply Side Platform) that aggregat
The 10 Most Innovative Companies in Machine Learning
Smadex is the leading mobile-first programmatic solution for branding and performance marketers powered by artificial intelligence and machine learning. It is led by engineering and data science, work
Sebastián Yoffe Starts New York Operations for Headway
Headway digital has opened operations in New York City, with Sebastián Yoffe as SVP, Business Development and now has 19 offices worldwide.
Headway Acquires Mobile-First Programmatic Platform Smadex
Headway, a leading provider of mobile, programmatic, data and performance digital marketing solutions; business unit of Entravision Communications Corporation (NYSE: EVC), today announced the acquisit
Headway opens Dubai office to serve its MEA clients
Headway, a mobile growth company with worldwide clientele, has announced the opening of its new office in Dubai, in order to serve its growing clients base in Middle East.
Headway, an Entravision Company, Partners with Pixalate
Headway (, the leading data-driven media buying company for marketers worldwide, announced partnership with Pixalate, the leader in ad fraud protection and data intelligence, to
App Growth 2018 - Must Read Tips from the Best Minds in Mobile
I have gathered some refreshing and thought-provoking tips from leading mobile experts such as Foursquare’s Steven Rosenblatt, Taboola’s Adam Singolda, Ozon’s Dan
Headway Joins Elite Mobile Ad Fraud Coalition CAAF
Industry leading global media marketing firm Headway, announced this week its acceptance as a member of the Adjust Coalition Against Ad Fraud (CAAF). Headway's dedication to stemming the tide
4 Goals for Mobile App Performance Marketers in 2018
According to comScore, consumers spend nearly half of all time spent interacting with digital media in apps on their mobile devices. It’s boom time for mobile app marketers, and many are at
Headway Ranks #19 in AppsFlyer's Performance Index
Power Ranking for both Android and iOS in non-gaming categories, the ranking reflects Headway's careful attention to media selection and their strong campaign success for their advertising cl